Michigan art groups get million-dollar grant to secure future - Detroit Free Press
Give arts groups money and you help them pay the bills today. Teach them to how to use the internet to reach new donors and audiences and you might help them truly secure their future. That’s the thinking behind a $1 million challenge grant
Friday, July 17, 2009
Thursday, July 16, 2009
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Business Classifieds
Google Accepting Video Sitemaps
Google will make use of an extension to the Sitemaps protocol to do a better job of indexing the videos people publish.
Indexing text data became old hat to Google and every other search engine over the past few years. Multimedia, especially video, has everyone's attention these days (including Hollywood screenwriters.)
To enable better video indexing, Google has taken the lead in introducing and accepting Video Sitemaps. "By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata," said the Webmaster Central blog.
That does imply some extra work for the webmaster, in the need to create a second sitemap for Google to index. One commenter on the blog asked why the video elements can't just be added to the regular sitemap, since they have their own namespace.
Google's John Mueller replied, saying it might not be practical, but said he would pass the suggestion along.
It appears Google is acting solo in working with video sitemaps at this time. Other search engines will have to decide whether or not to follow Google's lead in accepting this extension.
Madison AdFed Presentation and Resources
Well, I just finished delivering a presentation for the Madison, Wisconsin Advertising Federation.
I have to say I had a great time and really enjoyed the audience. I was particularly impressed with the questions posed by the audience.
As promised, I'm posting links to some additional resources for those at the presentation who're interested in further information.
If any of you had questions that you didn't get a chance to answer, or have feedback, suggestions, or comments for mefeel free to post a comment. I'd love to hear from you!
Thanks Madison AdFed!
W3C HTML Validator - Enter a URL in the first box and click the "Check" button to validate any page on the Web.
Adobe on Accessibility - A great primer on accessibility.
The ESPN.com Redesign - How they saved 2 terabytes of bandwidth per day by using better markup.
Also, here are a few links to past blog posts that relate to the presentation.
10 Reasons Every Website Needs a CMS
Ten Buzzwords and What They Mean
All Websites are Not Created Equally
5 Things You Should Know About IT People
Add to Del.icio.us | Digg | Reddit | Furl
Brett Derricott is the founder and CEO of Agency Fusion, a web development company with a sweet content management system.
Brett blogs about technology at Agency Byte.
Wednesday, July 15, 2009
Forrester Predicts Interactive Marketing Will Hit $55B by 2014 - Seekingalpha.com
Forrester Predicts Interactive Marketing Will Hit $55B by 2014 - Seekingalpha.com
The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow - at a compound annual growth rate of 17% - from 12% of overall ad spend in 2009 to 21% over the next five
Email Marketing Campaign Nets Vistaprint NEDMA Gold - Market Wire
HAMILTON, BERMUDA--(Marketwire - July 9, 2009) - Vistaprint Limited ( NASDAQ : VPRT ), the small business marketing company, today announced that the company has been awarded a Creative Excellence Award by the New England Direct Marketing Association
Flimp Media ® to Publish Rich Media Marketer eNewsletter - PR.com
Boston, MA, July 12, 2009 --( PR.com )-- Flimp Media, proprietor of the first and only comprehensive rich media email marketing platform, announced today their intent to create and distribute an email newsletter dedicated to the practice of rich
Global Gaming Company Picks ExactTarget to Power International Email - TMCnet
INDIANAPOLIS --(Business Wire)-- Hidden City Games, Inc. announced today it has selected on-demand email and one-to-one marketing solutions provider ExactTarget to power the international email marketing efforts for its Bella Sara™ online world
Email Marketing Campaign Nets Vistaprint NEDMA Gold Company's Creative - PR Inside
HAMILTON, BERMUDA -- (Marketwire) -- 07/09/09 -- Vistaprint Limited (NASDAQ: VPRT), the small business marketing company, today announced that the company has been awarded a Creative Excellence Award by the New England Direct Marketing Association
The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow - at a compound annual growth rate of 17% - from 12% of overall ad spend in 2009 to 21% over the next five
Email Marketing Campaign Nets Vistaprint NEDMA Gold - Market Wire
HAMILTON, BERMUDA--(Marketwire - July 9, 2009) - Vistaprint Limited ( NASDAQ : VPRT ), the small business marketing company, today announced that the company has been awarded a Creative Excellence Award by the New England Direct Marketing Association
Flimp Media ® to Publish Rich Media Marketer eNewsletter - PR.com
Boston, MA, July 12, 2009 --( PR.com )-- Flimp Media, proprietor of the first and only comprehensive rich media email marketing platform, announced today their intent to create and distribute an email newsletter dedicated to the practice of rich
Global Gaming Company Picks ExactTarget to Power International Email - TMCnet
INDIANAPOLIS --(Business Wire)-- Hidden City Games, Inc. announced today it has selected on-demand email and one-to-one marketing solutions provider ExactTarget to power the international email marketing efforts for its Bella Sara™ online world
Email Marketing Campaign Nets Vistaprint NEDMA Gold Company's Creative - PR Inside
HAMILTON, BERMUDA -- (Marketwire) -- 07/09/09 -- Vistaprint Limited (NASDAQ: VPRT), the small business marketing company, today announced that the company has been awarded a Creative Excellence Award by the New England Direct Marketing Association
10 Things About Franchise Contracts- Part 2Part Two In The Series Of Understanding The Ins And Outs Of A Franchise Agreement Contract, And How To Protect Yourself.
Impress Loan OfficersBanking Insider Shares Key Things That Make For An Impressive Loan Applicant.
Report: MSFT To Spend $100M Promoting New Search Brand
Microsoft's New Search Brand Should Be Announced Sooner Rather Than Later, And When That Day Comes, It Looks Like The Corporation Is Going To Make Sure People Notice. According To A New Report, Microsoft Intends To Spend As Much As $100 Million On An Advertising Campaign.
Kumo (or Viveri Or Whatever The Search Brand's Going To Be Named) Should Get A Hand From Ad Agency JWT. Abbey Klaassen And Rupal Parekh Stated Late Yesterday, "Industry Executives Expect JWT, Part Of WPP, To Unveil An Estimated $80 Million To $100 Million Push For The New Search Engine In June, With Online, TV, Print And Radio Executions."
This Seems Like A Good Idea For A Couple Of Reasons. First, Microsoft Is Badly In Need Of Some Brand Clarity; An Official April Fools' Day Joke (unveiling "MSN Windows Live Search On Kumo@microsoft.com") Pretty Well Admitted This. Second, JWT Is Capable Of Putting Out Some Eye-catching Stuff; See The Smirnoff Ad Below If You Want Evidence.
JWT Has Worked With Topnotch Names Including De Beers, Kraft, Nike, Rolex, And Vodafone, As Well.
Still, Yahoo And Ask Have Experimented With Ad Campaigns Before, And Their Effects Were Barely Perceptible At Best. Clever Marketing Of The Brand Relaunch Won't Save Microsoft's Search Share In The Long Term Unless Some Genuine Innovations Are Introduced At The Same Time.
Small Business
10 Things About Franchise Contracts- Part 2Part two in the series of understanding the ins and outs of a franchise agreement contract, and how to protect yourself.
Impress Loan OfficersBanking insider shares key things that make for an impressive loan applicant.
Report: MSFT To Spend $100M Promoting New Search Brand
Microsoft's new search brand should be announced sooner rather than later, and when that day comes, it looks like the corporation is going to make sure people notice. According to a new report, Microsoft intends to spend as much as $100 million on an advertising campaign.
Kumo (or Viveri or whatever the search brand's going to be named) should get a hand from ad agency JWT. Abbey Klaassen and Rupal Parekh stated late yesterday, "Industry executives expect JWT, part of WPP, to unveil an estimated $80 million to $100 million push for the new search engine in June, with online, TV, print and radio executions."
This seems like a good idea for a couple of reasons. First, Microsoft is badly in need of some brand clarity; an official April Fools' Day joke (unveiling "MSN Windows Live Search on kumo@microsoft.com") pretty well admitted this. Second, JWT is capable of putting out some eye-catching stuff; see the Smirnoff ad below if you want evidence.
JWT has worked with topnotch names including De Beers, Kraft, Nike, Rolex, and Vodafone, as well.
Still, Yahoo and Ask have experimented with ad campaigns before, and their effects were barely perceptible at best. Clever marketing of the brand relaunch won't save Microsoft's search share in the long term unless some genuine innovations are introduced at the same time.
Tuesday, July 14, 2009
Purdue ups tuition over some objections - Lafayette Journal and Courier
Purdue ups tuition over some objections - Lafayette Journal and Courier
Susan Blake, who has two children at Purdue University, said she fears tuition increases will keep middle class families from a degree from the West Lafayette school. The Lafayette mother during a Monday public hearing asked members of Purdue’s
Greenville-Spartanburg airport changes vital to region, leaders say - Greenville News
Greenville-Spartanburg International Airport, one of the most expensive airports in the country, is struggling to find ways to reduce fares and attract more customers, who have been fleeing for cheaper out-of-state flights. A low-fare carrier serving
Susan Blake, who has two children at Purdue University, said she fears tuition increases will keep middle class families from a degree from the West Lafayette school. The Lafayette mother during a Monday public hearing asked members of Purdue’s
Greenville-Spartanburg airport changes vital to region, leaders say - Greenville News
Greenville-Spartanburg International Airport, one of the most expensive airports in the country, is struggling to find ways to reduce fares and attract more customers, who have been fleeing for cheaper out-of-state flights. A low-fare carrier serving
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Sunday, July 12, 2009
Affiliate Tips
The New Language Of Marketing 2.0
Sandy Carter, author of "The New Language of Marketing 2.0" talked with WebProNews about the different aspects of using social media in marketing.
Should businesses be more involved in social media or less involved?
SC: "In today's economic climate, I would advise companies to be more involved in social media. The ability to be nimble and move quickly in the market will be THE key element in successful marketing. Marketing organizations need to ensure they are not reactive to change but driving and leading change in a proactive way. Social Media allows your company to be more nimble."
How?
SC: "First, it encourages free-flowing experimentation. You can test an idea online at breakfast and by lunch see the response. You can get fast response and make changes on the fly. It drives changes in how you listen to your customer. Blogs for instance allow you to listen into water cooler discussions you never had access to before. Social Media drives change in how you communicate to the customer as a dialogue versus a broadcast message." 
"And messages meant for one type of audience, are being read by all audiences.
And finally, it cuts down costs. I do not advocate for just using social media techniques however, but rather combining them into your marketing mix allows you to optimize the places where you can maximize their impact."
What are the best ways for companies to get their messages out using blogs?
SC: Determine your goals for blogging. "Is it to solicit input and co-create a new product? For example, IBM's Project Zero used blogging to get product development direction involving our customers in defining the requirements needed in the marketplace. Make sure you know why you are doing a blog!"
Be personal. "Bloggers share personal tidbits about their lives. Remember that your blog gets you closer to your customer. It strengthens the relationship. Blogs espouse a world view with the voice of the author reflecting his/her ideas (either knowledge or a unique perspective) that may influence perceptions and position those opinions in the marketplace. They foster discussion, debate and even a sense of community. It is most important that you write from the heart."
What do you see as some of the risks with company blogs?
SC: "There are 3 big risks with company blogs."
"The first is not being honest. Or pretending to be something that you are not. There have been several examples where companies have paid others to blog for them. Then it is exposed that they were sponsoring the site. Make sure that your blogs reflect the honest facts and truth of your company values."
"Second is not listening. I think not listening is worse than not even asking. I have worked with companies who put feedback tactics in place but then ignored the feedback. Businesses no longer hold absolute sway over the decisions and behavior of consumers."
"And finally, it is consistency. Developing, planning and maintaining a good blog takes a great deal of time. You must be realistic about the number of posts needed to keep the online relationship with readers alive. This is a commitment. You need to understand how much time it takes not only to set it up but to keep it current and exciting. You must keep building your readership and online relationships"
. "I spend as much time reading other blogs and finding out what's going on in the blogosphere as I do writing on my own. To have something to say, you must know what's being said."
Top 5 Tips for Facebook for Marketing:
(Sandy has extracted the following tips from Chapter 10 of her new
book.)
Use for Marketing 2.0 Intelligence:Jeremiah Owyang, senior analyst at Forrester Research, says profiles and network information, as well as the public groups, provide a way to seek insight online. Learn about what your customers want!
Use for Advertising: There are a variety of ways to leverage the power of this community with banner ads, news feeds, social ads and flyer ads. To reach a new audience: Since neither those under the age of 25 nor those more experienced use email, according to MarketingSherpa Founder Anne Holland, leverage this new social networking tool in place of email. It can extend your reach online where other means can't!
Experiment with Fan Pages: These fan pages can be used in place of sponsored groups.
Not a stand alone: Integrate your Facebook tactics with your overall strategy. If this is the audience that you need for your product and offerings, leverage as part of the overall go-to market plan.
Do you think social media is here to stay?
SC: "Yes, social media is here to stay. For sales it is a new channel, and for marketing it is now part of our marketing mix, forever to stay. Why? Marketing is all about relationships and all relationships have a set of common factors. First, all relationships require listening. Listening has become core to everything. Second, in the best relationships, there is a lot of active communication and dialogue. This dialogue is essential to growth in the relationship. Third, a great relationship is one that is built on honesty."
"The best way to communicate isn't about using new media types to be hip and cool; it is about understanding your customers and how you can immerse yourself into their conversation."
How do you think social media and marketing will evolve? What trends do you see?
SC: "As all things change, I know that social media and marketing will evolve. I think that marketers will have to be more business oriented and more technology savvy. They will have to be able to show the value of what they are doing in language that the CEO and the CFO understand. They will also have to be more technical. This does not mean that marketers need to be technologists. But they cannot be afraid of technology. Every marketer needs a set of skills as a user of technology and the new Web 2.0 ways of social networking."
Anything else you would care to add?
SC: "I think social media is very powerful, not because it is cool, fun, and the hot topic right now, but because of the results it can achieve. Marketers, especially in times of recession, get laid off faster than any other type of senior executive because they're seen as a cost center and not a value center. Marketers need to be able to convince their peers and the management team that marketing is essential, as essential and important and critical as a CFO or a CIO. Understanding the numbers can demonstrate the value."
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AdSense Team Gets Twitter Account
Any people still arguing that Twitter isn't useful may want to reconsider their position. Thanks to a new development, AdSense publishers should be able stay up-to-date on all of the latest info pertaining to the service.
On the Inside AdSense blog, Erica dela Cruz explained, "We're thrilled to launch @adsense to communicate with AdSense publishers who use Twitter. Our tweets will be a mix of fresh product news, optimization tips, interesting links, upcoming events, and possibly even pictures of our dogs. Our entire AdSense team contributes, so if you have any suggestions for what you want to see, feel free to send an @reply to us!"
There's only one official caveat: "Please note that since we want to make this feed as useful as possible to everyone following us, we can't respond via Twitter to questions regarding individual AdSense accounts."
And of course, Twitter's 140-character may prove a little limiting when announcements or queries related to technical matters are concerned.
Still, the AdSense team's Twitter account should be worth keeping an eye on. An occasional early notice could lead to extra income here and there.
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AdSense Team Gets Twitter Account
Any people still arguing that Twitter isn't useful may want to reconsider their position. Thanks to a new development, AdSense publishers should be able stay up-to-date on all of the latest info pertaining to the service.
On the Inside AdSense blog, Erica dela Cruz explained, "We're thrilled to launch @adsense to communicate with AdSense publishers who use Twitter. Our tweets will be a mix of fresh product news, optimization tips, interesting links, upcoming events, and possibly even pictures of our dogs. Our entire AdSense team contributes, so if you have any suggestions for what you want to see, feel free to send an @reply to us!"
There's only one official caveat: "Please note that since we want to make this feed as useful as possible to everyone following us, we can't respond via Twitter to questions regarding individual AdSense accounts."
And of course, Twitter's 140-character may prove a little limiting when announcements or queries related to technical matters are concerned.
Still, the AdSense team's Twitter account should be worth keeping an eye on. An occasional early notice could lead to extra income here and there.
Saturday, July 11, 2009
Outgoing university Chancellor Jim Rogers considers himself a crusader - Reno Gazette
Outgoing university Chancellor Jim Rogers considers himself a crusader - Reno Gazette
LAS VEGAS (AP) — Jim Rogers started speaking his mind early, writing editorials in 1956 for the campus newspaper at Las Vegas High School. One of his commentaries about grading system inequities prompted the principal to call his father to complain
Digital switch more than doubles free-TV channels - Orlando Sentinel
I n the past, if you wanted to watch lots of movies and old TV shows, you had to pay for cable or satellite. But thanks to the recent transition to all digital TV broadcasting, the number of channels that Central Floridians can pick up for free with
LAS VEGAS (AP) — Jim Rogers started speaking his mind early, writing editorials in 1956 for the campus newspaper at Las Vegas High School. One of his commentaries about grading system inequities prompted the principal to call his father to complain
Digital switch more than doubles free-TV channels - Orlando Sentinel
I n the past, if you wanted to watch lots of movies and old TV shows, you had to pay for cable or satellite. But thanks to the recent transition to all digital TV broadcasting, the number of channels that Central Floridians can pick up for free with
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