Newspapers Not Effectively Using Social Media
Newspapers Should Be Using Social Media More Effectively To Engage Their Readers And Boost Online Revenue, According To A New Survey By Gartner.
"In The Wake Of The Economic Challenges Facing The U.S. Newspaper Industry, Publishers Are Losing Focus On The Crucial Imperative Of How To Capitalize On Those Consumers Who Remain Loyal, Engaged Online And Print Readers," Said Allen Weiner, Research Vice President At Gartner.
Allen Weiner
"Brand-loyal News Consumers Need To Be Turned Into Brand Stewards Who Can Wield Their Influence To Two Parts Of Their Social Graph - Those Who Know Them Personally, And Those Who Regard The Brand Stewards As Tastemakers With Similar Points Of View."
The Survey Indicates That Newspaper Web Sites Are Failing To Optimize For Search And A There Is A Lack Of Integration Between Content And Social Media Such As Facebook And Twitter.
Nearly Half (49%) Of Respondents Use General Search Engines (such As Google And Yahoo) Once A Week Or More To Find Content, But Only 20 Percent Use Search Tools Built Into A Newspaper Or Magazine Site.
Only 24 Percent Of Those Surveyed Share Good Content With Friends Or Others Via Email And Instant Messaging. Just 7 Percent Say They Usually Or Often Share Content Via Embedding Into Social Networks.
Although Many Newspapers Use Twitter, Few Allow Users To Tweet Stories Directly From Their Web Sites.
"Although It's Easy To Criticize The Newspaper Companies For Falling Behind The Digital Curve And Not Thinking Innovatively About Their Future, Some Of The Industry's Current Failures Fall Under The Category Of Looking Past The Basics," Mr. Weiner Said.
"One Of Those Basics Is Turning Those Who Are Fans Of Your Product Or Service Into Your Best And Lowest-cost Marketing Channel. Even Simple Social Media Tools Not Only Allow Sharing And Recommendations, But Also Provide A Level Of Identity And Reputation Management To Give Others A Snapshot Of A Content Curator's Credentials."
Getty Images And Time Inc. Have Partnered To Launch Life.com, Which Will Feature Seven Million Photos From The 1850s Through Today.
The Photos Feature Descriptions And Are Categorized Allowing Users To View, Rate, Share And Link To Images In The Vast Collection. In Addition To The Life Photos, Getty Plans On Adding About 3,000 New Images Daily.
"Whatever You Want To Look At, Whether It Happened An Hour Ago, A Century Ago, Or Any Time In Between, You'll Be Able To Find It Quickly, Easily, And For Free. Life.com's Mission Is To Allow You To Explore Your World Through The World's Greatest Images," Said Andrew Blau, CEO Of Life.com.
The Site Will Feature Photo Galleries, News, Celebrity, Sports, Travel And Animals Along With Timely Photos To Be Offered Daily. Users Will Be Able To Search Photos By Topic, Time Period, Interest And By Photographer. Framed Prints Will Also Be Available For Purchase.
"The Life.com Tagline, 'See Your World,' Demonstrates The Access Consumers Have To The Photos That Have Shaped Their Lives. From Photos Of Newsmakers And Heroes Who Have Made A Profound Impact On Our Lives, To Classic Hollywood And Celebrity Images That Have Shaped Our Culture, This Expansive Photo Collection Gives The Public Seven Million New Ways To See Their World," Said Bill Shapiro, Life.com Editor.
MySpace Launches Its First Online Game Show
MySpace Is Launching An Original Series And Its First Online Game Show Today Called "BFF."
Each "BFF" Show Will Test Two Best Friends Knowledge Of Each Other With Questions Over Several Rounds. Based On The Number Of Correct Answers Prizes Will Be Awarded At The End Of Each Round.
The Series Is Hosted By "Last Comic Standing" Finalist, Amy Schumer, It Will Debut On MySpace Video On April 2 And Run Through June 30. MySpace Users In The U.S. Can Submit Video Entries To Be Contestants On The Show On The "BFF" MySpace Page. Those Selected Will Be Flown To New York City For The Taping Of Their Show.
Also Available On The "BFF" MySpace Page Is An Application Allowing Users To Create Their Own "BFF" Quizzes. Users Will Be Able To Customize Quizzes By Selecting Questions From A List Of Categories. They Will Be Able To Send The Quiz To Friends To See How Well Their Friends Now Them.
Contestants Will Have The Chance To Win Prizes Such As An Ideeli Gift Certificate Between $100 And $200, A Gibson Guitar, Or A Kodak Printer, Based On The Number Of Correct Answers At The End Of Each Round.
"MySpace Users Have Been Waiting For A Snackable And Social Property Like 'BFF.' It Encourages Users To Not Only Play Along, But Also Create Their Own Versions Of The Game," Said Cristian Cussen, Director Of Content And Marketing For MySpace Video."
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