Google Accepting Video Sitemaps
Google will make use of an extension to the Sitemaps protocol to do a better job of indexing the videos people publish.
Indexing text data became old hat to Google and every other search engine over the past few years. Multimedia, especially video, has everyone's attention these days (including Hollywood screenwriters.)
To enable better video indexing, Google has taken the lead in introducing and accepting Video Sitemaps. "By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata," said the Webmaster Central blog.
That does imply some extra work for the webmaster, in the need to create a second sitemap for Google to index. One commenter on the blog asked why the video elements can't just be added to the regular sitemap, since they have their own namespace.
Google's John Mueller replied, saying it might not be practical, but said he would pass the suggestion along.
It appears Google is acting solo in working with video sitemaps at this time. Other search engines will have to decide whether or not to follow Google's lead in accepting this extension.
Madison AdFed Presentation and Resources
Well, I just finished delivering a presentation for the Madison, Wisconsin Advertising Federation.
I have to say I had a great time and really enjoyed the audience. I was particularly impressed with the questions posed by the audience.
As promised, I'm posting links to some additional resources for those at the presentation who're interested in further information.
If any of you had questions that you didn't get a chance to answer, or have feedback, suggestions, or comments for mefeel free to post a comment. I'd love to hear from you!
Thanks Madison AdFed!
W3C HTML Validator - Enter a URL in the first box and click the "Check" button to validate any page on the Web.
Adobe on Accessibility - A great primer on accessibility.
The ESPN.com Redesign - How they saved 2 terabytes of bandwidth per day by using better markup.
Also, here are a few links to past blog posts that relate to the presentation.
10 Reasons Every Website Needs a CMS
Ten Buzzwords and What They Mean
All Websites are Not Created Equally
5 Things You Should Know About IT People
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Brett Derricott is the founder and CEO of Agency Fusion, a web development company with a sweet content management system.
Brett blogs about technology at Agency Byte.
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